Round 1 of SIE Innovate Challenge
Yesterday I attended the development day for the Scottish Institute for Enterprise I’m an Innovator Challenge. I had applied with my honours’ project a few weeks ago and was really excited to make it through to the first round.
Product as a Business Idea?
It was quite interesting to consider my concept as a business idea because this is not why I developed it. Yes my concept is a viable business idea as fun and engaging kits, however it also has the side element of getting people thinking critically which does not directly have a commercial benefit (almost the opposite – would people buy a kit that’s going to challenge their way of thinking? Unless they were buying it for somebody else?)
This led to some pretty interesting insights into how our product development process works today. People are always developing products that are going to sell and make them money, but are these the products that would really benefit the world? This growth/ capitalism driven product development model is not the way in which we’ll develop a society where people add value to the products we own, and embrace the benefits of non-consumer acts such as making.
I really enjoyed the workshop in which we had to build up a better awareness of our users. I used this to develop a persona for a boy who would be purchasing my product… Someone who is creative yet seeking personal development… Perhaps they are deciding whether to go into a creative or scientific career path.
Business Model Canvas
We also filled out Business Model Canvases for our concepts. This was a very interesting task as it helped me to consider the wider context that my kits would exist in such as the supply of components and the key partners in manufacture. Through doing this it helped to solidify my concept in my mind.