I worked in collaboration on the project with product designer Rebecca Smith and digital interaction designer Kirsty Sneddon within the Social Digital program at Duncan of Jordanstone College of Art and Design in Dundee.
We have succumbed to an age where the value of money has deteriorated and society as a whole has become materialistic and object-orientated. ‘Excuse me? Excuse you!’ is an attentive character. Embodied within a hand crafted messenger bag, its evocative whispers make spending money emotionally harder. Inverting the value given to consumerism, the concept creates a negative association with spending. With every scuff in the leather, your relationship with the bag grows; it is a piece of fashion that never becomes obsolete. Although cheeky and critical, ‘Excuse me? Excuse you!’ is an old friend looking out for our best interests.